Rules of the Maxim service bonus program

The bonus program is a marketing event, which is not a public competition according to the procedure defined in Chapter 57 of the Civil Code of the Russian Federation, not a stimulating promotional event, and not a lottery as stipulated in the Federal Law dated November 11, 2003, No. 138-FZ “On Lotteries.”

The bonus program may be implemented in the form of promotions and other advertising and marketing activities.

1. The Rules of the bonus program are addressed to any user of the Maxim service who is legally capable (legally competent) in accordance with the legislation of the Russian Federation; the Rules are an official offer of the Maxim service and contain all the terms and conditions of the bonus program.

2. Terms Used in the Rules.

2.1. “Participant” shall mean a user of the services provided by the Maxim service.

2.2. “New participant” shall mean a user who:

- is planning to use the services provided by the Maxim service for the first time;

- has not previously activated any promo codes of the Maxim service;

- has not previously placed any orders using the phone number they are planning to use to order services provided by the Maxim service, or through the application (from the phone number linked to the application).

2.3. “New participant of the application” shall mean a user who:

- installs the application for the first time and is planning to use the services of the Maxim service;

- has not previously activated any promo codes of the Maxim service;

- has not previously made any orders through the application (using the phone number linked to the application).

2.4. “User” shall mean an individual ordering the services of the Maxim service in accordance with the terms defined in the Rules of the Maxim Service.

2.5. “Promo Code” shall mean a sequence of letters and digits generated in the application and intended for individual use by the participants of the bonus program or for exchange among the participants of the bonus program. The promo code is the identifier of its sender and recipient, the bonus provided and the fact of participation in promotions of the Maxim service. It can be used only in the country and/or region for which it was generated. To activate the promo code, it is required to enter it in the corresponding field in the Maxim application or spell it out to an operator, if such an option is specified in the promotional materials.

2.6. “Bonus ruble” shall mean a conventional unit which is not a medium of exchange, used for promotional purposes, which is equivalent to Russian ruble (Russian Federation) in determining a discount, promotional rebate or special marketing loyalty mechanism, and whose value is calculated according to the formula: 1 bonus ruble is equal to 1 Russian (Russian Federation) ruble. Bonus rubles can be used to obtain a discount of up to 10% on orders at available rates, unless another discount amount is specified in the promotional materials and/or these Rules.  Bonus rubles may not be refunded, converted, sold, exchanged for cash (or cash equivalent), and have a limited period of use established in these Rules.

2.7. “Gift ruble” shall mean a conventional unit, which is not a medium of exchange, used for promotional purposes, which is equivalent to Russian ruble (Russian Federation) in determining a discount, promotional rebate or special marketing loyalty mechanism, and whose value is calculated according to the formula: 1 gift ruble is equal to 1 Russian (Russian Federation) ruble. Gift rubles can be used to obtain a discount of up to 100% on orders at available rates, provided that the order price does not exceed the nominal value (number) of gift rubles. Gift rubles may not be refunded, converted, sold, exchanged for cash (or cash equivalent).

2.8. “Cashback” shall mean a conventional unit, which is not a medium of exchange and which is calculated as a rebate in gift rubles and can be used as a discount when paying for future orders at available rates placed through the Maxim application.

2.9. “Personal account” shall mean an online account of the user of the services of the Maxim service, generated by the Maxim service, in which advance payments and amounts of money withheld (deducted) from these payments are recorded as payment for orders at available rates.

2.10. “Promotions” shall mean various advertising and marketing activities announced by the Maxim service. As part of participation in the Promotions, Users may receive promo codes, discounts and other privileges in the manner provided for by these Rules.

2.11. “The Maxim application” shall mean a computer program installed on the user’s mobile device and integrated into the hardware and software system, aimed at providing the user with the services of the Maxim service via the Internet.

3. Types of promotions.

3.1. “First User Bonus.” A new participant of the application uses the Maxim application to enter the promo code learned from the promotional materials of the Maxim service. After a successful activation of the promo code, the amount of bonus rubles specified in the promotional materials is credited to the account of the New participant and can be used as a discount when paying for orders at available rates within 90 days from the moment of crediting.

3.2. “New User Bonus.” A New participant and/or a Participant, who has not made any orders from his/her phone number and has not activated promo codes of the Maxim service within the period specified in the promotional materials, uses the Maxim application to enter the promo code learned from the promotional materials of the Maxim service or spells it out to an operator, if such an option is specified in the promotional materials. After a successful activation of the promo code, the amount of bonus rubles specified in the promotional materials is credited to the account of the New participant or the Participant who meets the criteria specified in this Clause, and can be used as a discount when paying for orders at available rates within 90 days from the moment of crediting.

3.3. “Bonuses for Your Friends.” A User generates a personal promo code in the Maxim application and shares it with a New participant by any possible means. After an activation of the promo code in the application installed on his/her mobile device, the New participant receives 1,000 bonus rubles. The Participant receives 100 bonus rubles for each successful activation of his/her personal promo code by New participants, provided that New participants have made at least 3 paid orders at available rates that were placed through the Maxim application within 90 days from the moment bonus rubles were credited to their accounts. Bonus rubles are credited to personal accounts of users and can be used as a discount when paying for orders at available rates within 90 days from the moment of crediting.

3.4. “Promotional Promo Code.” A user of the Maxim application receives a promo code for participation in a promotion of the Maxim service. After the activation of the promo code, the user becomes a participant of the promotion. Bonus rubles are not credited for activation. The user of the Maxim application will be additionally informed about the period and procedure for activation of the promo code, as well as about the terms and conditions, procedure and period of the promotion.

3.5. “Prize Promo Code.” A user of the Maxim application receives a promo code as a prize based on the results of participation in a promotion of the Maxim service. After the activation of the promo code, gift or bonus rubles, the type of which is specified in the terms and conditions of the promotion, are credited to the personal account of the user and can be used to pay for orders at available rates. The nominal value of the promo code and the period of their use are determined by the terms and conditions of the promotion.

3.6. “Gift Promo Code.” A user of the Maxim application generates a promo code using the “Generate a gift promo code” button (in case such an option is available in the application) and specifies its nominal value in Russian (Russian Federation) rubles him-/herself. The amount of money in Russian (Russian Federation) rubles, equivalent to the amount of gift rubles, is debited from the personal account of the user or his/her linked bank card. The user shares his/her promo code by any possible means with a recipient, who can activate the promo code. After the activation, the gift rubles that make up the nominal value of the gift promo code are credited to the recipient’s personal account to be used as a discount to pay for orders at available rates.

3.7. “Client’s Birthday.” The users that have specified their date of birth in their profile on the taximaxim.ru website or in the Maxim taxi ordering application participate in this promotion. On this day, 10% of the amount of the paid orders is credited to the user’s personal account as bonus rubles. They can be used to pay up to 10% of the order price within 90 days from the moment of crediting.

3.8 "Frosty Non-walker" (Морозный нехожук). A New participant and/or a Participant, who hasn’t made any orders from his/her phone number and hasn’t activated any of the Maxim promo codes for at least 30 days before activating the promo code, uses the Maxim application to enter the promo code learned from the promotional materials of the Maxim service or spells it out to an operator, if such an option is specified in the promotional materials. After a successful activation of the promo code, the amount of bonus rubles specified in the promotional materials is credited to the account of the New participant or the Participant who meets the criteria specified in this Clause, and can be used to get a discount when paying for orders at available rates. The promotional period and the amount of bonus rubles are specified in the promotional materials.

4. Additional terms and conditions for the use of promo codes, bonus and gift rubles may be specified in the promotional materials of the Maxim service.

5. The Maxim service provides the information about the organizers, rules, periods, and terms and conditions of the bonus program in the Maxim application and on the website at https://legal.taximaxim.ru/bonus-program-rules/.

6. The bonus program is implemented throughout the Russian Federation, unless otherwise stipulated by the terms and conditions of the bonus program with respect to certain promotions.

7. The number of promo codes and discounts is unlimited, unless otherwise provided for by these Rules, promotion terms and conditions and/or promotional materials.

8. The validity period of the bonus program and/or separate promotions and other advertising and marketing activities is limited by the period during which the Maxim service posts information regarding the rules, periods, and terms and conditions of the bonus program / promotions in the Maxim application, on the website at https://taximaxim.ru/app, and/or in the promotional materials.