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OOO "Maxim-Tula"
OGRNIP (Main State Registration Number of Individual Entrepreneur): 1157154008098

Rules of the Maxim service bonus program


The bonus program is a marketing event, which is not a public competition according to the procedure defined in Chapter 57 of the Civil Code of the Russian Federation, not a promotional event, and is not a lottery by virtue of the Federal Law dated November 11, 2003, No. 138 - FZ “On Lotteries”.
The bonus program may be implemented in the form of promotions and other advertising and marketing activities.

1. The Rules of the bonus program are addressed to any legally capable (legally competent) user of the Maxim service in accordance with the legislation of the Russian Federation, they are an official offer of the Maxim service and contain all the terms and conditions of the bonus program.
2. Terms and Definitions Used in the Rules.
2.1. “User” means a user of the services of the Maxim service.
2.2. “New User” means a user that:
- is planning to use the services of the Maxim service for the first time;
- has not previously activated any promo codes of the Maxim service;
- has not previously made any orders from a phone number or through the application (from the phone number linked to the application).
2.3. “New User of the Application” means a user that:
- installs the app for the first time and is planning to use the services of the Maxim service;
- has not previously activated any promo codes of the Maxim service;
- has not previously made any orders through the application (using the phone number linked to the application).
2.4. “User” means an individual ordering the services of the Maxim service in accordance with the terms and conditions defined in the Rules of the Maxim Service.
2.5. “Promo Code” means a sequence of letters and numbers generated in the application and intended for individual use by the participants of the bonus program or for exchange among the participants of the bonus program. The promo code is the identifier of its sender and recipient, the bonus provided and participation in the promotions of the Maxim service. It can be used only in the country for which it is generated. To activate the promo code, you need to enter it in the corresponding field in the Maxim application or say it to the operator, if such an option is specified in the promotional materials.
2.6. “Bonus Ruble” means a conventional unit, which is not a means of payment, used for promotional purposes, which is equivalent to Russian ruble (Russian Federation, RF) in determining a discount, promotional rebate or special marketing loyalty mechanism, calculated according to the formula: 1 bonus ruble is equal to 1 Russian (RF) ruble. Bonus rubles can be used as a discount of up to 10%, unless another amount is specified in the promotional materials and/or these Rules, to pay for orders at available rates.  Bonus rubles may not be returned, converted, sold, exchanged for cash (cash equivalent is not paid either), and have a limited period of use established in these Rules.
2.7. “Gift Ruble” means a conventional unit, which is not a means of payment, used for promotional purposes, which is equivalent to Russian ruble (Russian Federation, RF) in determining a discount, promotional rebate or special marketing loyalty mechanism, calculated according to the formula: 1 gift ruble is equal to 1 Russian (RF) ruble. Gift rubles can be used as a discount of up to 100% to pay for orders at available rates, provided that the order cost does not exceed the nominal value (amount) of gift rubles. Gift rubles may not be returned, converted, sold, exchanged for cash (cash equivalent is not paid either).
2.8. “Cashback” means a conventional unit, which is not a means of payment and which is calculated as a rebate in gift rubles and can be used as a discount to pay for future orders at available rates, made through the Maxim application.
2.9. “Personal Account” means an online account of the user of the services of the Maxim service, generated by the Maxim service, in which advance payments and amounts of money withheld (debited) from these payments are recorded as payment for orders at available rates.
2.10. “Promotions” means various advertising and marketing activities announced by the Maxim service. As part of participation in the Promotions, users may receive promo codes, discounts and other privileges in the manner provided for in these Rules.
2.11. “Maxim Application” means a computer program installed on the user’s mobile device and integrated into the hardware and software system, aimed at providing the user with the services of the Maxim service via the Internet.
3. Types of Bonuses.
3.1. “First User Bonus.” New User of the Application enters a promo code in the Maxim application, taken from the promotional materials of the Maxim service. After successful activation of the promo code, the amount of bonus rubles specified in the promotional material is credited to the account of the New User and can be used as a discount to pay for orders at available rates within 90 days from the moment of crediting.
3.2. “New User Bonus.” A New User and/or a User, who has not made any orders from his/her phone number and has not activated promo codes of the Maxim service within the period specified in the promotional materials, enters a promo code in the Maxim application, taken from the promotional materials of the Maxim service or says it to the operator, if such an option is specified in the promotional materials. After successful activation of the promo code, the amount of bonus rubles specified in the promotional materials is credited to the account of the New User or the User that meets the criteria specified in this Clause, and can be used as a discount to pay for orders at available rates within 90 days from the moment of crediting.
3.3. “Bonus for Your Friends.” A User generates a personal promo code in the Maxim application and shares it with a New User by any possible means. After activation of the promo code in the application installed on his/her mobile device, the New User receives 1,000 bonus rubles. The User receives 100 bonus rubles for each successful activation of his/her personal promo code by New Users, provided that New Users have made minimum 3 paid orders at available rates, created through the Maxim application within 90 days from the moment bonus rubles are credited to their accounts. Bonus rubles are credited to personal accounts of users and can be used as a discount to pay for orders at available rates within 90 days from the moment of crediting.
3.4. “Promotion Promo Code.” A user of the Maxim application receives a promo code for participation in a promotion of the Maxim service. After activation of the promo code, the user becomes a participant of the promotion. Bonus rubles are not credited for activation. The user of the Maxim application will be additionally informed about the period and procedure for activation of the promo code, as well as about the terms and conditions, procedure and period of the promotion.
3.5. “Prize Promo Code.” A user of the Maxim application receives a promo code as a prize based on the results of participation in a promotion of the Maxim service. After activation of the promo code, gift or bonus rubles, the type of which is specified in the terms and conditions of the promotion, are credited to the personal account of the user and can be used to pay for orders at available rates. The amount of bonus rubles and the period of their use are determined by the terms and conditions of the promotion.
3.6. “Gift Promo Code.” A user of the Maxim application generates a promo code using the “Generate a gift promo code” button (in case such an option is available in the application) and specifies its nominal value in Russian (RF) rubles him-/herself. The amount of money in Russian (RF) rubles, equivalent to the amount of gift rubles, is debited from the personal account or the linked bank card of the user. The user shares his/her promo code by any possible means with a recipient, who can activate the promo code. After activation, the gift rubles that make up the nominal value of the gift promo code are credited to the recipient’s personal account to be used as a discount to pay for orders at available rates.
3.7. “Kilometers of Maxi-Profit.” It can be used by the user who has made more than 15 paid orders with the Maxim service. The user of the Maxim application makes and pays for orders (created through the Maxim application) using the rates: “Economy”, “Comfort”, “Business”, “Compact MPV”, “Minivan”, “Taxi”. The number of made and paid orders required to get a rebate (cashback) depends on the city where an order is made and is specified in the Maxim application. All orders must be made in the same city within one calendar month. The list of cities where the Kilometers of Maxi-Profit promotion is implemented is specified in the Maxim application.
After making orders and paying for the required number of orders, the user receives a rebate of 5% of the paid total cost of the required number of orders.
The amount of the accrued rebate is rounded to a whole number, excluding tenths and hundredths (downward).
Orders and payments can only be made from the account of the User - an individual.
The rebate is provided to the user and can be used starting from the month following the one in which the required number of orders has been paid for. The rebate is calculated in gift rubles and can be exchanged for a discount during payment for orders at available rates within 6 months from the date of crediting.
3.8. “Client's Birthday.” The users that have specified their date of birth in the profile on the taximaxim.ru website or in the Maxim taxi ordering application participate in the promotion. On this day, 10% of the amount of the paid orders is credited to the personal account as bonus rubles. They can be used to pay up to 10% of the order price within 90 days from the moment of crediting.
4. Additional terms and conditions for the use of promo codes, bonus and gift rubles may be specified in the promotional materials of the Maxim service.
5. The Maxim service informs about the organizers, rules, periods, terms and conditions of the bonus program in the Maxim application and on the website at legal.taximaxim.ru/bonus-program-rules.
6. The bonus program is implemented throughout the Russian Federation, unless otherwise stipulated by the terms and conditions of the bonus program with respect to certain promotions.
7. The number of promo codes and discounts is unlimited, unless otherwise provided for in these Rules, promotion terms and conditions and/or promotional materials.
8. The validity period of the bonus program and/or certain promotions and other advertising and marketing activities is limited by the period during which the Maxim service posts information regarding the rules, periods, terms and conditions of the bonus program / promotions in the Maxim application, on the website at taximaxim.ru/app, and/or in the promotional materials.